Plumm Website
The Task
The task was to build a new e-commerce website to match the client’s updated branding and packaging. The previous website had a strong e-commerce and search engine optimisation focus but was weaker on delivering the brand strategy.
The task was to deliver a website that focused almost entirely on the brand whilst still offering e-commerce.
The Solution
The solution was to build the site for the most part as if it was a brand website. There was a strong focus on the core offering of the brand including the core ranges and the unique Glass Palate.
The Fine Detail
My Role
Scoping
- Consulted on the User Experience
Implementation
- Configured the site
- Built the front end
Core Systems
Web: Episerver
EDM: Mailchimp
Integration: Zapier
The Client
Born and bred in Melbourne, Plumm is the first Australian glassware brand designed for specific wine styles. Produced in Europe from the highest quality crystal Plumm is designed to be enjoyed every day.